Project Actions
The booth needed to reflect the new style of Charriol, whilst providing a platform to showcase the new retail assets to Charriol’s distributors and retail channels, for global uptake and roll-outs.
Pico provided innovative and immersive digital media displays, including all CGi and real-life on-screen content, with the front of the booth housing 15 pillar product displays, which were transparent touch screen niche’s, all synchronised, using state-of-the-art dataton/Watchout computer technology, as well as a front entrance fog screen, internal magi mirrors, which displaying real-life narrative’s by Coralie Charriol (Charriol’s Creative Director,) as well as a large external LED vidiwall.
The booth has been designed and manufactured with sustainable materials and will be reused at future Baselworld events.
Project Background
Pico had been working on this exciting “retail brand bible” since April 2011, and the launch of all the retail assets were planned to launch at the new Charriol Booth at Baselworld 2013 (again, designed and delivered by PICO Concept). In addition to the project PICO also produced a printed "brand bible" that encompassed everything that reflected the Charriol brand, it's core values and acted as a tool for all the retail stores to refer to when needed.
Project Task
Pico were commissioned by Charriol Genève, to develop a complete new global retail strategy, including monobrand stores, shop-in-shop, corners and retail assets such as table top displays, window displays, and glorifiers.
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