Project Background
Imagine a hectic, busy day at BaselWorld, a day like any other during the year's most important watch and jewellery show. Rushing from one booth to another under the bright lights, fighting the crowds, with no place to sit down, take a load off your aching feet and rest.
Now, imagine an oasis from the hustle and bustle of the fair. A place where you can sit back, drink a Mojito and get a true taste of the culture of Cuba in the middle of Basel.
Well, thanks to Cuervo y Sobrinos, this dream became a reality with the brand's new BaselWorld booth, located in Halle 2.0, Booth A33.
Project Task
The task was to create a Cuban garden as an oasis of tranquillity, with a Mojito bar as the centre piece, as well as providing the full service proposal with value for money, and fully reusable for future Baselworld exhibitions.
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